What is a fictitious business name statement?

It's a registration for a business name that differs from the owner's legal name.

How long is a fictitious business name valid?

It generally expires five years after filing unless changes occur.

What should I do if I change my business name?

You must file a new fictitious business name statement before the expiration.

Fictitious business name statement filed for Bliss Photography & Design.

Official Courthouse Record · AI-summarized for clarity

Published: Apr 7, 2026 · 2 days ago
Category: Name Change
City: San Diego
Address: 4535 Cape May Ave, San Diego, CA · 2 filings

What You Should Do Next

1
File New Statement
If any changes occur, file a new statement before the expiration date.
2
Check for Name Conflicts
Ensure your fictitious name does not violate any existing trademarks or business names.
3
Keep Records Updated
Maintain accurate records of your business name and ownership details.

Frequently Asked Questions

What is a fictitious business name statement?: It's a registration for a business name that differs from the owner's legal name.
How long is a fictitious business name valid?: It generally expires five years after filing unless changes occur.
What should I do if I change my business name?: You must file a new fictitious business name statement before the expiration.

The above suggestions and answers are AI-generated for informational purposes only. They may contain errors. NoticeRegistry assumes no responsibility for their accuracy. Consult a qualified professional before taking action.

Full Notice Text

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2026-9003087 The following person(s) is (are) doing business as:  1.) BLISS PHOTOGRAPHY & DESIGN 2.) BLISS PHOTOGRAPHY 3.) BLISS CREATIVE STUDIOLOCATED AT: 4535 CAPE MAY AVESAN DIEGO, CA 92107BUSINESS MAILING ADDRESS:4535 CAPE MAY AVESAN DIEGO, CA 92107COUNTY: SAN DIEGO  REGISTERED OWNER(S):1.) BROOKE LIANA EMDUR4535 CAPE MAY AVESAN DIEGO, CA 92107 THIS BUSINESS IS CONDUCTED BY an Individual The date registrant commenced to transact business under the fictitious business name or names listed above on: N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true any material matter pursuant to Section 17913 of the Business and Professions Code that the registrant know to be false is guilty of a misdemeanor punishable by a fine not to exceed one thousand dollars ($1,000))./s/ BROOKE LIANA EMDURREGISTRANT/CORPORATE/ LLC NAME: BROOKE LIANA EMDUR TITLE: N/AThis statement was filed with the SAN DIEGO County Clerk on: February 10, 2026.NOTICE - in accordance with subdivision (a) of Section 17920, a Fictitious Name statement generally expires at the end of five years from the date on which it was filed in the office of the county clerk, except, as provided in subdivision (b) of Section 17920, where it expires 40 days after any change in the facts set forth in the statement pursuant to Section 17913 other than a change in the residence address of a registered owner. A new Fictitious Business Name statement must be filed before the expiration. The filing of this statement does not of itself authorize the use in this state of a fictitious business name in violation of the rights of another under federal, state, or common law (see Section 14411 et seq., Business and Professions code).JORDAN Z. MARKS, SAN DIEGO County Clerk.San Diego Union-TribunePublished: 3/24, 3/31, 4/7, 4/14/26