What is a fictitious business name statement?

It's a registration for a business name that is different from the owner's legal name.

How long is a fictitious business name valid?

It generally expires five years after filing unless changes occur.

What should I do if I change my business details?

You must file a new fictitious business name statement within 40 days of the change.

Stanley Watkins registered the fictitious business name WATKMEDIA in Victorville.

Official courthouse record · Indexed in NoticeRegistry archive · AI-enriched for research

Published: Apr 22, 2026 · 2 weeks ago
Category: Other
City: Victorville
Address: 15437 Anacapa Road Suite 31, Victorville, California · 3 filings

Research context

3 filings at this address 13 other notices in Victorville (last 12 months)

What to do next

1
File New Statement
Ensure to file a new fictitious business name statement before April 6, 2031.
2
Check for Name Conflicts
Verify that your fictitious business name does not infringe on existing trademarks.
3
Maintain Accurate Records
Keep your business information updated to avoid legal issues.

Frequently asked questions

What is a fictitious business name statement?: It's a registration for a business name that is different from the owner's legal name.
How long is a fictitious business name valid?: It generally expires five years after filing unless changes occur.
What should I do if I change my business details?: You must file a new fictitious business name statement within 40 days of the change.

The suggestions and answers above are AI-generated for general information only. They can be wrong, and we don't take responsibility for their accuracy. Talk to a qualified professional before acting on them.

Full Notice Text

FICTITIOUS BUSINESS NAME STATEMENT
FBN Number:
FBN20260002931
Filed in County Clerk's Office
San Bernardino County on April 6, 2026
THE FOLLOWING PERSON(S) IS (ARE) DOING BUSINESS AS:
WATKMEDIA
County of Principal Place of Business: SAN BERNARDINO
15437 ANACAPA ROAD SUITE 31
VICTORVILLE, CALIFORNIA 92392
Business Mailing Address:
15437 ANACAPA ROAD SUITE 31
VICTORVILLE, CALIFORNIA 92392
Number of Employees: 1
Name of Individual Registrant:
STANLEY WATKINS
This business is/was conducted by: An Individual
Registrant commenced to transact business under the fictitious business name or names listed above on Not Applicable
BY SIGNING, I DECLARE THAT ALL INFORMATION IN THIS STATEMENT IS TRUE AND CORRECT. (A registrant who declares as true any material matter pursuant to Section 17913 of Business and Professions Code that the registrant knows to be false is guilty of a misdemeanor punishable by a fine not to exceed one thousand dollars ($1,000).)
STANLEY WATKINS
Title: Owner
Date: April 6, 2026
NOTICE -- IN ACCORDANCE WITH SUBDIVISION (a) OF SECTION 17920, A FICTITIOUS NAME STATEMENT GENERALLY EXPIRES AT THE END OF FIVE YEARS FROM THE DATE ON WHICH IT WAS FILED IN THE OFFICE OF THE COUNTY CLERK, EXCEPT, AS PROVIDED IN SUBDIVISION (b) OF SECTION 17920, WHERE IT EXPIRES 40 DAYS AFTER ANY CHANGE IN THE FACTS SET FORTH IN THE STATEMENT PURSUANT TO SECTION 17913 OTHER THAN A CHANGE IN THE RESIDENCE ADDRESS OF A REGISTERED OWNER. A NEW FICTITIOUS BUSINESS NAME STATEMENT MUST BE FILED BEFORE THE EXPIRATION. THE FILING OF THIS STATEMENT DOES NOT OF ITSELF AUTHORIZE THE USE IN THIS STATE OF A FICTITIOUS BUSINESS NAME IN VIOLATION OF THE RIGHTS OF ANOTHER UNDER FEDERAL, STATE, OR COMMON LAW (SEE SECTION 14411 ET SEQ., BUSINESS AND PROFESSIONS CODE).
April 8,15,22,29 2026
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