Parkland College seeks proposals for digital media advertising services.
Official Courthouse Record · AI-summarized for clarity
- Published
- Category
- Bid Notice
- City
- Champaign
What You Should Do Next
- 1
Review RFP Document
Obtain and review the RFP document from the Parkland College website or Purchasing office.
- 2
Submit Questions
Submit any questions regarding the RFP by March 27, 2026.
- 3
Prepare Proposal
Prepare your proposal according to the RFP guidelines and submit by April 3, 2026.
Frequently Asked Questions
- What is the deadline for submitting proposals for Parkland College RFP?
- Proposals are due by April 3, 2026, at Noon.
- Where can I obtain the RFP document for Parkland College?
- The RFP document can be obtained from Purchasing, Room A108, or the college's website.
- Who should proposals be addressed to?
- Proposals should be addressed to Elizabeth Westfield, Director of Marketing and Public Relations.
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Full Notice Text
REQUEST FOR PROPOSAL Parkland College Strategic Digital Media Advertising Services Parkland Community College District #505 is soliciting proposals from firms with demonstrated expertise in strategic planning, placement, and evaluation of digital media advertising. Traditional media buying is covered in aseparate RFP. Acontract will be awarded for a24-month period from July 1, 2026, through June 30, 2028. The purpose ofthis RFP is to identify a marketing agency to collaborate in the strategic planning and placement of digital advertising campaigns. The college's Marketing and Public Relations team provides in-house creative, strategy, and budget management. The team will work with the media buyer tostrategize and plan for three major enrollment campaigns throughout the year (fall, spring, and summer), as well as for program- and event-specific marketing campaigns throughout the year. Campaigns encompass a mix of digital and traditional media platforms. Digital platforms include social media, remarketing, paid and non-paid search marketing, geofencing, digital placements, and email marketing. Nearly all media will be geotargeted. Parkland College will work with aseparate buyer for the local traditional media, which is not apart of this RFP. The ideal agency will have experience planning digital marketing strategy for community colleges and a strong understanding of the community college mission, its target audiences, and the community college enrollment process and timelines. Responses to the RFP must beinaccordance with the terms and conditions outlined inthe RFP document, which may be obtained Monday through Friday, 8:00 AMto5:00 PM, from Purchasing, Room A108, Parkland College, 2400 West Bradley Avenue, Champaign, IL, 61821. This document may also be obtained from the Parkland C ollege website, https://www.parkland.edu/ Main/About-Parkland/Administration/Requests-For- Proposals. Proposals are due by Friday, April 3, 2026, by Noon and should be addressed to: Parkland College Attn: Elizabeth Westfield, Room X151 Director, Marketing and Public Relations 2400 W. Bradley Avenue Champaign, IL 61821-1899 o r b y e -mail at ewestfield@parkland.edu. Proposal Timeline RFP issued: March 13, 2026 Last day to submit questions for a response: March 27, 2026 Proposal submission deadline: April 3, 2026, 12:00 PM Recommendation submitted to Parkland Board of Trustees: April 29, 2026 Approval by Parkland Board of Trustees: May 13, 2026 1191625 3/13