What does it mean that Reed and Brooke Properties filed a Fictitious Business Name?

It means the business owner registered a trade name publicly so the owner of the business is on record in San Diego County.

Who owns Reed and Brooke Properties?

The notice lists Arlen Everett Haskell as the sole owner conducting the business as an individual.

When did the business start operating?

The statement lists the first day of business as February 1, 2026.

Where was this statement filed and published?

It was filed with the San Diego County Clerk on March 24, 2026 and published in The Escondido Times-Advocate in April–May 2026.

Public Notice — 407 Potter St, Fallbrook, CA

Official courthouse record · Indexed in NoticeRegistry archive · AI-enriched for research

Affects:General Public

This notice publishes a Fictitious Business Name statement for 'Reed and Brooke Properties' registered to Arlen Everett Haskell with a business address in Fallbrook and mailing address in Alamo. It publicly records the owner and start date of the business.

Key Takeaways

Fictitious business name: Reed and Brooke Properties
Owner: Arlen Everett Haskell, individual
Business address: 407 Potter St, Fallbrook, CA 92028
First day of business: 02/01/2026
Filed with San Diego County Clerk on 03/24/2026

Published: May 7, 2026 · 2 weeks ago
Category: Other
City: Fallbrook
Address: 407 Potter St, Fallbrook, CA · 4 filings

Research context

4 filings at this address 9 other notices in Fallbrook (last 12 months)

What to do next

1
Verify ownership records
If you need confirmation, contact the San Diego County Clerk (filed 03/24/2026) for the official FBN record.
2
Check for conflicts
Search county business name records to ensure no similar existing business names before using the same name.
3
Update business contacts
Use the provided mailing address (605 Oakshire Place, Alamo, CA 94507) to reach the registrant for inquiries.

Frequently asked questions

What does it mean that Reed and Brooke Properties filed a Fictitious Business Name?: It means the business owner registered a trade name publicly so the owner of the business is on record in San Diego County.
Who owns Reed and Brooke Properties?: The notice lists Arlen Everett Haskell as the sole owner conducting the business as an individual.
When did the business start operating?: The statement lists the first day of business as February 1, 2026.
Where was this statement filed and published?: It was filed with the San Diego County Clerk on March 24, 2026 and published in The Escondido Times-Advocate in April–May 2026.

The suggestions and answers above are AI-generated for general information only. They can be wrong, and we don't take responsibility for their accuracy. Talk to a qualified professional before acting on them.

Legal terms in this notice

Fictitious Business Name: A name a business uses that is different from the legal owner's name, filed publicly in the county.
Filed with County Clerk: The public recording of the business name with the county that notifies the public of the owner.

Full Notice Text

FICTITIOUS BUSINESSNAME STATEMENT2026-9006717Fictitious Business Name(s):REED AND BROOKE PROPERTIESLocated at:407 POTTER STFALLBROOK, CA 92028Mailing Address:605 OAKSHIRE PLACEALAMO, CA 94507This business is registered by the following:ARLEN EVERETT HASKELL605 OAKSHIRE PLACEALAMO, CA 94507This business is conducted by AN INDIVIDUAL. The first day of business was 02/01/2026./s/ ARLEN EVERETT HASKELLThis statement was filed with JORDAN Z. MARKS, San Diego County Clerk on March 24, 2026. Published in THE ESCONDIDO TIMES-ADVOCATE:  04/23/26, 04/30/26, 05/07/26, 05/14/26