What does it mean when a business files a fictitious name in Florida?

It means the business will operate under a trade name different from its legal name and registers that name with the state.

Who can object to the registration of a fictitious name?

Any member of the public or another business may dispute the name if it causes confusion or infringes on existing trademarks, typically through legal action.

Where is the fictitious name filed in Florida?

It is filed with the Florida Department of State in Tallahassee.

May 19, 2026 Public Notice: Orlando, FL

BLH Group, LLC filed a Notice Under Fictitious Name registering the trade name Lewis Howard Insurance Group for business at 1712A-1712B E Irlo Bronson Memorial Hwy, Saint Cloud, Florida. The company lists its principal address in Orlando and will register the name with the Florida Division of Corporations.

May 19, 2026OtherOrlando

A business entity (Risas Factory Orlando, LLC) announces it will register the fictitious name "Don Jediondo Orlando" for use at 4973 International Dr, Orlando, FL. This notice fulfills Florida's fictitious name registration requirement under Chapter 865.09.

May 19, 2026OtherOrlando

This notice announces registration of the fictitious business name "Echelon Therapy Services" for Casey Morris at 536 Duff Drive in Winter Garden, Orange County, Florida. It informs the public the owner will register the name with the Florida Division of Corporations.

May 19, 2026OtherOrlando

Soleil Madison Consulting, LLC filed a notice to register the fictitious business name 'Soleil Madison Design' with the Florida Division of Corporations for business conducted at 1317 Edgewater Drive Suite 1835 in Orlando, filed May 16, 2026.

May 19, 2026OtherOrlando

Empire Towing LLC will auction a 2002 Ford (VIN 1FTYR10U52PA19073) on 05/29/2026 at 8:00 AM at 952 N US Hwy 1792 in Longwood, FL. The vehicle appears to be sold to recover towing or storage charges.

May 19, 2026OtherOrlando

This is a Notice Under Fictitious Name registering the trade name "AL Bernard Holdings" for business conducted at 6023 Walbridge Street, Orlando. The registrant is Ciara Lozano; the notice will be filed with the Florida Division of Corporations.

May 19, 2026OtherOrlando

Neves Associates LLC filed a Notice under Florida's Fictitious Name Statute to register the trade name "Graine Mercosur" for business at 4700 Millenia Blvd Ste 360, Orlando. The notice was dated May 17, 2026 and published May 19, 2026.

May 19, 2026OtherOrlando

This notice announces registration of the fictitious business name "Sanford Oaks Estates" for a business operating at 161 Twelve Oaks Pl, Sanford, FL, and lists the responsible party with a mailing address in Casa Grande, AZ. The filing will be submitted to the Florida Division of Corporations.

May 19, 2026OtherOrlando

A business filing announces registration of the fictitious name "Amy Daniels Mortgage Advisor" for Atlantic Bay Mortgage Group, L.L.C., operating at 1188 Commerce Park Drive, Altamonte Springs. The notice informs the public of the trade name and the responsible company and address.

May 19, 2026OtherOrlando

This notice registers the fictitious business name 'Wash and Wax Pros' for WWP Orlando Holding LLC, doing business at 1581 Berwick Drive in Champion Gate, Florida. It notifies the public that the owner will file the name with the Florida Division of Corporations.

May 19, 2026OtherOrlando

Public Notice — Orlando

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Legal terms in this notice

Related Notices

A business entity (Risas Factory Orlando, LLC) announces it will register the fictitious name "Don Jediondo Orlando" for use at 4973 International Dr, Orlando, FL. This notice fulfills Florida's fictitious name registration requirement under Chapter 865.09.

This notice announces registration of the fictitious business name "Echelon Therapy Services" for Casey Morris at 536 Duff Drive in Winter Garden, Orange County, Florida. It informs the public the owner will register the name with the Florida Division of Corporations.

Soleil Madison Consulting, LLC filed a notice to register the fictitious business name 'Soleil Madison Design' with the Florida Division of Corporations for business conducted at 1317 Edgewater Drive Suite 1835 in Orlando, filed May 16, 2026.

Empire Towing LLC will auction a 2002 Ford (VIN 1FTYR10U52PA19073) on 05/29/2026 at 8:00 AM at 952 N US Hwy 1792 in Longwood, FL. The vehicle appears to be sold to recover towing or storage charges.

This is a Notice Under Fictitious Name registering the trade name "AL Bernard Holdings" for business conducted at 6023 Walbridge Street, Orlando. The registrant is Ciara Lozano; the notice will be filed with the Florida Division of Corporations.

Neves Associates LLC filed a Notice under Florida's Fictitious Name Statute to register the trade name "Graine Mercosur" for business at 4700 Millenia Blvd Ste 360, Orlando. The notice was dated May 17, 2026 and published May 19, 2026.

This notice announces registration of the fictitious business name "Sanford Oaks Estates" for a business operating at 161 Twelve Oaks Pl, Sanford, FL, and lists the responsible party with a mailing address in Casa Grande, AZ. The filing will be submitted to the Florida Division of Corporations.

A business filing announces registration of the fictitious name "Amy Daniels Mortgage Advisor" for Atlantic Bay Mortgage Group, L.L.C., operating at 1188 Commerce Park Drive, Altamonte Springs. The notice informs the public of the trade name and the responsible company and address.

This notice registers the fictitious business name 'Wash and Wax Pros' for WWP Orlando Holding LLC, doing business at 1581 Berwick Drive in Champion Gate, Florida. It notifies the public that the owner will file the name with the Florida Division of Corporations.

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