Public Notice — 10771 Via Alberto Apt A, San Diego, CA
Official courthouse record · Indexed in NoticeRegistry archive · AI-enriched for research
Aaron Jyh Luong filed a Fictitious Business Name Statement on March 17, 2026, registering "The Athlete Project" at 10771 Via Alberto Apt A, San Diego. The registration notifies the public of the business name and its five-year filing expiration rules.
Key Takeaways
- Business name: The Athlete Project, registered March 17, 2026
- Owner: Aaron Jyh Luong, individual at the listed San Diego address
- Registration expires five years from the filing date
- False statements can be a misdemeanor with up to $1,000 fine
Research context
What to do next
- 1
Keep a copy of the filed statement
Retain the March 17, 2026 filing proof and the published notice (Poway News Chieftain) for your records.
- 2
Refile before expiration
Plan to file a new Fictitious Business Name Statement before March 17, 2031 to maintain the name registration.
- 3
Correct any changes promptly
If business facts change (owner, business nature), file an updated statement as required under Section 17913.
Frequently asked questions
- What does this Fictitious Business Name filing mean?
- It publicly registers the business name "The Athlete Project" for Aaron Jyh Luong and notifies others of who is behind the name.
- When does this Fictitious Business Name expire?
- The statement generally expires five years from the March 17, 2026 filing date, unless updated sooner.
- Do I need to change this filing if I move?
- A change in a registrant's residence address does not trigger the 40-day expiration rule, but material changes must be refiled.
The suggestions and answers above are AI-generated for general information only. They can be wrong, and we don't take responsibility for their accuracy. Talk to a qualified professional before acting on them.
Legal terms in this notice
- Fictitious Business Name Statement
- A public filing that notifies the county of a business operating under a name different from the owner's legal name.
- Section 17920 (expiration)
- California rule saying a fictitious name filing generally expires five years after filing.
- Section 17913 (false declaration)
- Law making knowingly false information on the statement a misdemeanor with penalties.
Full Notice Text
FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2026-9006081 The following person(s) is (are) doing business as: 1.) THE ATHLETE PROJECTLOCATED AT: 10771 VIA ALBERTO APT ASAN DIEGO, CA 92129COUNTY: San Diego REGISTERED OWNER(S):1.) Aaron Jyh Luong10771 Via Alberto Apt ASan Diego, CA 92129 THIS BUSINESS IS CONDUCTED BY an Individual The date registrant commenced to transact business under the fictitious business name or names listed above on: 03/10/2026. I declare that all information in this statement is true and correct. (A registrant who declares as true any material matter pursuant to Section 17913 of the Business and Professions Code that the registrant know to be false is guilty of a misdemeanor punishable by a fine not to exceed one thousand dollars ($1,000))./s/ Aaron LuongREGISTRANT/CORPORATE/ LLC NAME: AARON JYH LUONG TITLE: N/AThis statement was filed with the San Diego County Clerk on: March 17, 2026.NOTICE - in accordance with subdivision (a) of Section 17920, a Fictitious Name statement generally expires at the end of five years from the date on which it was filed in the office of the county clerk, except, as provided in subdivision (b) of Section 17920, where it expires 40 days after any change in the facts set forth in the statement pursuant to Section 17913 other than a change in the residence address of a registered owner. A new Fictitious Business Name statement must be filed before the expiration. The filing of this statement does not of itself authorize the use in this state of a fictitious business name in violation of the rights of another under federal, state, or common law (see Section 14411 et seq., Business and Professions code).Jordan Z. Marks, San Diego County Clerk.Poway News ChieftainPublished: 4/30, 5/7, 5/14, 5/21/26